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W.W. Henry debuts new website

W.W. HENRY DEBUTS NEW WEB SITE

Aliquippa, Pa. (October 1, 2002) - The W.W. HENRY Company, the world's largest manufacturer of flooring adhesives used with resilient flooring, carpet, and wood recently released its new Web site at www.wwhenry.com. The site is quickly being hailed as one of the best in the industry, with a more user-friendly layout, easily accessible information, and product selection software tools.

Just one of the exciting new additions to the site is a product finder and calculator. Simply click on the calculator located on each product page and enter the square footage of the job to determine the amount of product needed! This saves time and money when buying supplies for a project - no more wasted adhesive! Another substantial enhancement is the ability to print cleaner, clearer copies of Material Safety Data Sheets (MSDS), brochures outlining what HENRY product is right for the job, warranty information, and the latest advertisements. These documents are now available in PDF format, and can be read easier and printed cleaner. In addition to the product calculator, better print capabilities, a more comprehensive menu and all of the latest information about W.W. HENRY, the site still maintains some great features that clients have come to expect, like detailed installation instructions, technical data and MSDS sheets.

And, customers looking for the best HENRY product for a particular job can still simply click on the type of flooring they are using and the substrate, bringing up a list of the best HENRY products to use for the project. "The new site is extremely interactive and specific to the customers' needs," says W. Michael Crouch, Executive Vice President of W.W. HENRY. "We listened to our customers' feedback about what they wanted to see on our Web site and tried to provide that. We are very pleased with the end result."

W.W. HENRY prides itself on being a technologically advanced company. With two other product-specific Web sites, www.henrygreenline.com and www.systemonesolutions.com, clients can quickly and easily find the information they are looking for. The www.henrygreenline.com site focuses on the new HENRY GreenLine Environmental Technology family of high-performance, environmentally friendly adhesive products, while www.systemonesolutions.com provides detailed information on W.W. HENRY's and ARDEX's flooring installation program, SystemOneTM. ARDEX is the leading manufacturer of specialty cements that are used by flooring and building professionals for substrate preparation, flooring installation, concrete repair and resurfacing.

In addition to the informative and innovative Web sites from W.W. HENRY, ARDEX is also on the cutting edge of technology, with three of their own comprehensive Web sites. www.ardex.com, the company's main site; www.designerfloors.com, a site showcasing ARDEX custom designed floors "as unique as your signatureTM," and www.concretedressing.com, featuring ARDEX CDTM Concrete Dressing, the popular outdoor concrete resurfacing product. To make it even more convenient, all W.W. HENRY and ARDEX Web sites are linked, so you never have to type in more than one Web address to visit all of the great attributes that the sites have to offer!

ARDEX acquired the W.W. HENRY Company in August 2000. The two companies are headquartered in Aliquippa, Pa, near Pittsburgh, and service a worldwide clientele.



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