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GreenLine expands line with three new adhesives


HENRY GREENLINE EXPANDS PRODUCT LINE WITH
3 MORE ENVIRONMENTALLY PREFERRED ADHESIVES


Aliquippa, Pa. (April 21, 2003) – The W.W. HENRY Company, the world’s largest manufacturer of flooring adhesives used with resilient flooring, carpet and wood, is introducing three new environmentally preferred flooring adhesives! The GreenLine family of products features ecologically advanced adhesives that have almost no discernible odor and ultra-low emissions.

The HENRY commitment to lower emission levels began last year with the introduction of HENRY GL62 High-Performance Carpet Adhesive. Revolutionary for its time, W.W. HENRY focused on making sure the adhesives would bring the strength and performance that is expected of HENRY brand products.

This year, making their debut at Surfaces, were three new GreenLine adhesives from the #1 Flooring Adhesive Manufacturer in the country – HENRY GreenLine GL23 High-Performance Multipurpose Adhesive, HENRY GreenLine GL33 High-Performance VCT Adhesive and HENRY GreenLine GL83 High-Performance Linoleum Adhesive. These three products, accompanied by GL62, are sure to establish a completely new standard in environmental adhesives.

HENRY GreenLine GL23 High-Performance Multipurpose Adhesive is specifically formulated for the installation of commercial carpets and residential and commercial sheet flooring. It features up to 97% lower emissions than CRI IAQ criteria, with almost no discernible odor, superior bond integrity and fantastic trowelability. Additionally, GL23 comes with HENRY’s Best 10-Year Warranty, the best and most comprehensive warranty in the industry.

HENRY GreenLine GL33 High-Performance VCT Adhesive is designed for the installation of vinyl composition tile (VCT). Designed to be one of the best VCT adhesives on the market – green or not – GL33 features ultra-low emissions, almost no discernible odor, superior bond integrity, long working time and excellent trowelability. In addition to these fabulous characteristics, GL33 also comes with the HENRY’s Best 10-Year Warranty.

HENRY GreenLine GL83 High-Performance Linoleum Adhesive is for the installation of residential and commercial linoleum sheet flooring. It features ultra-low emissions, almost no discernible odor, superior bond integrity and excellent trowel ability. GL83 also comes with the HENRY’s Best 10-Year Warranty.

W. Michael Crouch, Vice President of W.W. HENRY, is ecstatic that these three new products have been completed. “We didn’t want our customers to think that GL62 was the lone technological advancement. Requests over the past year have asked for more, low odor adhesives for additional applications. Our scientists worked diligently to make this happen. These adhesives truly are world-class,” he said.

In August 2000, the W.W. Henry Company was acquired by ARDEX Engineered Cements, the leading manufacturer of specialty cements that are used by flooring and building professionals for substrate preparation, flooring installation, concrete repair and resurfacing. Both companies are headquartered in Aliquippa, Pa., near Pittsburgh.



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