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The W.W. Henry Company Launches a New Website

Aliquippa, PA (May11, 2009) The W.W. HENRY Company, one of the world’s largest manufacturers of premium flooring and specialty adhesives has recently launched its new website at www.wwhenry.com.
The new website features a contemporary look with intuitive navigational tracks that allow visitors to move through the site easily and get to the information they want quickly. The strong environmental commitment by The W.W. Henry Company is highlighted within the site with plans to expand this section in the near future. Another key feature is the addition of the HENRY branded products available through retail partners Lowe’s, Home Depot and hardware channels.
“The opportunity to provide critical, current and relevant information through digital mediums like our websites is imperative to providing our customers with the latest product information, technical documentation and training,” stated Stephan Liozu, President & CEO of ARDEX Americas and The W.W. Henry Company. “The new HENRY website is just one more step in our mission to provide continued added-value to our customers to provide them a unique competitive edge.”
The HENRY website features multiple points of entry to important technical and product information. The site also contains featured projects, company announcements and a product finder that walks an installer through a series of questions to provide a recommendation on the right HENRY product(s) to be used for the type of flooring they are installing.
“We are excited about the new website and what it provides for our customers across all channels, said Russ Gaetano, Marketing Communications Manager for ARDEX Engineered Cements and The W.W. HENRY Company. ““We recognize the value and importance of expanding our interactive marketing strategy, which we continue to evolve and expand. The new HENRY website is an integral tool for the dissemination of important and timely information to our customers.”
Other features on the new HENRY website include a description of the 75+ year heritage of The W.W. Henry Company as an innovation and industry leader. Career opportunities are highlighted and important technical information is available for all products.
The new HENRY website was launched May 5, 2009.

The W.W. Henry Company is a leading manufacturer of premium flooring adhesives and substrate preparation products. For more than 75 years, professional commercial and residential flooring installers have relied upon The W.W. Henry Company as a valued partner for innovative, high-performance flooring installation products that are backed by unmatched customer service and expert technical support.
For more information on The W.W. Henry Company please visit www.wwhenry.com or
call 1-866-443-4455.
Russ Gaetano

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